Here we are. You have identified a new product that will take your company to the next level. All you need to do now is to make it real. Everything hangs on the next few steps of the process: how will it be manufacturer? By whom? And how will customers react to this new product?
You wish to increase your company’s growth rate, you would like to see your business expand the way a startup from Silicon Valley does, or you simply want to get in front of your competitors. In other words: you want to create the next big thing that will disrupt your industry. Here is how you can do it.